What VWO offers

VWO (Visual Website Optimizer) offers a comprehensive suite of tracking capabilities to help businesses monitor and analyze visitor behavior on their websites. Here's an overview of what VWO offers for tracking:

1. Visitor Behavior Tracking: VWO enables businesses to track various visitor actions and behaviors on their websites, including page views, clicks, form submissions, and conversions. By monitoring these interactions, businesses can gain insights into how visitors engage with their website and identify areas for improvement.

2. Session Recording: VWO provides session recording functionality, allowing businesses to record and replay visitor sessions in real-time. This feature enables businesses to observe how visitors navigate their website, identify usability issues, and understand the user experience from the visitor's perspective.

3. Heatmaps: VWO generates heatmaps that visually represent visitor interaction patterns on webpages. Heatmaps show areas of high and low engagement, indicating where visitors are clicking, scrolling, or hovering the most. This insight helps businesses identify which elements on their website are most effective and which may need optimization.

4. Clickmaps: VWO offers clickmaps, which highlight specific elements on a webpage that visitors are clicking on the most. Clickmaps provide valuable insights into user behavior and help businesses understand which elements attract the most attention and drive engagement.

5. Scrollmaps: VWO's scrollmaps visualize how far visitors scroll down a webpage before leaving. Businesses can use scrollmaps to determine the effectiveness of their content layout and identify areas where visitors are dropping off or losing interest.

6. Form Analytics: VWO provides form analytics to track user interactions with online forms, such as form field completions, submissions, and abandonment rates. This data helps businesses optimize their forms for better conversion rates and user experience.

7. Conversion Tracking: VWO allows businesses to set up conversion goals and track key actions that contribute to conversions, such as purchases, sign-ups, or downloads. By monitoring conversion metrics, businesses can assess the effectiveness of their marketing campaigns and website optimizations.

8. Event Tracking: VWO offers event tracking capabilities, enabling businesses to track custom events and actions that are important to their specific goals. Businesses can define custom events, such as video plays, button clicks, or product views, and monitor these interactions to measure engagement and effectiveness.

Overall, VWO provides a comprehensive tracking solution that empowers businesses to monitor visitor behavior, analyze user interactions, and optimize their websites for better performance and user experience. With its range of tracking capabilities, businesses can make data-driven decisions to drive conversions, improve engagement, and achieve their business objectives.

About the basic integration

To initiate the integration with VWO, you embed a tracking code into your web pages. This code allows VWO to collect data on various aspects of user engagement, including page views, referral sources, and popular content. The simplicity of this process ensures a quick setup, making it accessible for users with varying technical expertise.

This integration does not offer any type of deep integration with the magnolia cms interface. The main focus of this integration is to collect data, which you could visualize within Amplitude.