What Boomi offers

Boomi, a leading integration platform, offers marketers a powerful solution to seamlessly connect and integrate various applications, data sources, and systems within their marketing technology stack. Boomi enables marketers to optimize their workflows, enhance data accessibility, and make more informed decisions by fostering a unified environment for diverse marketing tools.

With Boomi, marketers gain the flexibility to integrate a wide array of marketing applications, from customer relationship management (CRM) systems to marketing automation tools and analytics platforms. This ensures that critical data flows seamlessly across systems, providing marketers with a holistic view of customer interactions and supporting the effectiveness of their marketing campaigns.

What sets Boomi apart is its user-friendly approach, allowing marketers to design and manage integrations without the need for extensive technical expertise. Boomi's visual interface, part of the Boomi AtomSphere integration platform, empowers marketers to orchestrate complex integrations with ease, reducing dependency on IT teams and expediting time-to-market for marketing initiatives.

Boomi's capabilities extend to API (Application Programming Interface) management, enabling marketers to create, publish, and manage APIs efficiently. This functionality facilitates the development of custom applications, ensuring a standardized approach to data access and sharing.

Real-time data integration is a key strength of Boomi, allowing marketers to access the latest insights for timely decision-making. In dynamic marketing landscapes, having access to real-time data is crucial for staying ahead and adapting strategies on the fly.

For marketers prioritizing personalized customer experiences, Boomi facilitates the integration of customer data across channels. This ensures a consistent and personalized journey for each customer, contributing to enhanced engagement and conversion rates.

In summary, Boomi empowers marketers to overcome data silos, create seamless integrations, and unlock the full potential of their marketing technology ecosystem. By fostering a connected infrastructure, Boomi supports marketers in driving operational efficiency, improving customer experiences, and achieving marketing objectives with agility and precision.

About outgoing triggers

The integration process has two ways to interact with magnolia. One is the way out from magnolia. Here are some examples:

• You want to send a newsletter subscriber to a marketing automation tool
• You want to activate a social media post after a page was published
• You want to add all form entries in a CRM

For that you need to develop a custom trigger. This could be in the publishing workflow module for example with a custom webhook or in the magnolia form module. If you use your system as a headless system you probably consider doing this directly within the frontend.

About incoming actions

The second way is to execute an action within magnolia based on an outside trigger. Possible scenarios are:

• Automate page creation from an outside trigger mostly social media
• Upload an image in the dam from a trigger in dropbox or google drive
• Create a post based on a doc in google docs

To integrate this you need to add a custom REST Endpoint within magnolia which end up in a customized action inside magnolia cms.